the role of the public information officer fema

(What will motivate them?). PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Practice talking in 5-second to 8-second sound bites. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . (Unit 5). The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. A micro-blog is a type of blog where the message is shorter. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. (Unit 4), Apply public information techniques to a 5% scenario. This lesson presents information on how to effectively communicate with the media and the whole community. The Public Information Officer may also perform a key public information-monitoring role. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. endstream endobj 495 0 obj <. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. All goals should have a target date for completion. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. D. The ninety-five (95%) segment of the 95/5 concept, 5. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. (Incorrect), John enjoys boating, swimming, and fishing. Using acronyms in news releases may:A. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. Many wikis are open to alteration by the general public without requiring them to register user accounts. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. Consider your resources and your role in ICS. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. Manages resources including supplies, personnel, and equipment. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. First name. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. endstream endobj 1929 0 obj <. It was absolutely the very best thing we could have done. A directory of your organizations Internet presence. Preparing quality written products including news releases. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. How or what can your community learn from these events? Check with them to see if the location selected for a media area will allow them to accomplish this connection. * The social media links provided are for reference only. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. 17. if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa Test the message on a safe audience B. An important part of the PIOs relationship with the media is knowing what they want. if you do not have a sid, Test questions are scrambled to protect test integrity. How knowledgeable is the audience on this topic? Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. A tornado strikes in the Midwest. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. Contact commercial vendors to identify contacts and the process for news releases. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. Example: Press Release Using Inverted Pyramid Format. Look at the audience, but dont lock eyes with any one person and dont look into the camera. The Incident Commander B. 20. Many times the site of a crisis or disaster may be considered a crime scene and needs to be processed by forensic units. In other words, express parallel ideas in parallel grammatical forms. Possess and enhance certain qualities and skills that make an effective PIO. Resource Typing Definition for Response . At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. Tools to enhance the flow of public information are housed. This course can provide a basic understanding of the PIO function for those new to the position. Many different social media monitoring tools are available. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. This awareness-level training is suitable for new PIOs. What do you want people to know or do after hearing your message? EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Emergency Management Institute They have access to the officials. Simplify complex ideas by using short sentences. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. PIOs need to have a complete understanding of the community's demographics in order to: A. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. The test questions are scrambled to protect the integrity of the exam. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. T;)D2Dt `NY"`~XH@P ` The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. Selects the right tools for the messages. endstream endobj startxref The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. This course can provide a basic understanding of the PIO function for those new to the position. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. Announce events of interest to your community or share information about an incident. At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Resident/Non-Resident, Trainer Program, etc. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Under the ICS, the PIO works for: A. Weve all seen at least one movie about flesh-eating zombies taking over (my personal favorite isResident Evil), but where do zombies come from and why do they love eating brains so much? This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. What is happening in other areas? On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. Timely updates and corrections to information in evolving incidents. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Watching the background. Treat all media fairlydo not play favorites with reporters. 1928 0 obj <> endobj Refer to the list below. The PIOs primary responsibility to organizational leadership as an advisor is to: A. You need to write to your audience. The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. Communication with internal agency personnel is A. not a role undertaken by a PIO. D. Identify opportunities for public awareness campaigns. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. . FEMA IS-29: Public Information Officer Awareness Answers. Were people prepared for previous incidents? Emergency Manager jobs 33,535 open jobs Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. Check off the things you would plan to include in your Go Kit and add other items as you see fit. The latest information on activities, events, and resources. It also helps identify the target audience for a particular public awareness campaign. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. The Governor declared the emergency following a similar declaration by Liberty County. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. Identify how messages should be conveyed. Responsibilities of the Components of the ICS Organization. FEMA does not endorse any non-government Web sites, companies or applications. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. When will you implement your campaign? Construct and deliver an appropriate crisis and emergency risk message. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Next you need to identifyhowyou will communicate. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le Provide public information, emergency public information, and community education to your internal and external target audiences. What problems are you having in your community? Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. The Governor repeated his request that everyone use caution and heed warning messages on TV and radio, or in their newspapers. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. This course can provide a basic understanding of the PIO function for those new to the position. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. endstream endobj startxref Did the message reach the targeted audience? A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. What is in it for them? Walter Monsour: So, the message was managed extremely well. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . More than 70% of the illnesses, hospitalizations and deaths are guys. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. * The social media links provided are for reference only. Wear your uniform or neat, conservative attire if not in uniform. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. A social networking site is a great tool for: Now you know about the many tools available to get your message out. Uses information from other members of the local unit to develop accurate, accessible, and complete information on an . Email can be used to get people: In order for email to work, you need to have a good email distribution list. The Incident Command System is a fundamental element of emergency management. B. cause the intended audience to act on requests in the message. Traditional media (print, radio, television). Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . B. If you do not want something recorded by the media, cover it up or shield it with a vehicle. (Unit 1), Describe the role and functions of the PIO. Allows access to one media representative from television, radio, print, and Internet to a restricted area. Time is a crucial element in any public awareness campaign. Is the conduit for information to internal and external stakeholders. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. What will you change in future campaigns? It is important to prepare each person to ensure your message is consistent. C. only required when dictated by the Incident Commander. Are there warnings or other critical messages to be communicated to the public? Work within the emergency management system. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. Contact local, tribal, territorial, and State press associations to obtain media lists. %%EOF While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May..

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