Develops skill in marketing decision making, critical analysis, and communication. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. (3 Hours). Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. MKTG6320. For example, students may study the classical foundations of communication and contemporary political discourse in Athens or British history and documentary film production in London. myNortheastern Opens New Window, Privacy Policy Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. (4 Hours). (4 Hours). Does not require coding or algorithm development. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. Focuses on the consumer as the key element of marketing strategy and application. Integrates students experiences in cooperative education with classroom concepts and theories. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Advance Northeastern University's goal of giving 100% of students a global . Focuses on the fundamental role that communication plays in family life. Minimum of 3-5 years of professional experience in communications, marketing, or journalism. MKTG6287. Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. Offers students an opportunity to utilize cutting-edge technology and to apply state-of-the-art techniques to design and produce innovative special effects. (3 Hours). Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. Using real-life case studies and projects, students examine and apply fundamental economic principles and conceptual business frameworks that are essential for understanding how emerging data opportunities and new computing technologies can be used for value creation. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. (4 Hours). MKTG6222. SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. Examines business issues associated with the entertainment industry. (4 Hours). Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Attribute(s): NUpath Difference/Diversity, COMM2135. 12,000 s/f Marketing and Communications Department open work space on 5 th floor at Northeastern Crossing. The chart below is just one example of a four year plan at CAMD. Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. MKTG6283. After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. Succeeding in the Platform Economy. 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 (4 Hours). (4 Hours). Prerequisite(s): ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C, COMM3304. Develops and refines skills in the art of sportscasting. Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. Studies the opportunities and challenges associated with the increasing globalization of Indian and Asian markets. Public Relations Principles. Emphasizes the production and successful interaction with electronic and traditional supportive media. COMM3200. MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. Explores business-to-business and business-to-customer strategies. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. Offers advanced training in video production techniques, emphasizing remote location shooting. Investigates the role of the producer in the production of content for traditional and new media venues. Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. Confronts students with some of the catastrophic results of fascist rhetoric and politics (the Krakow Ghetto and Auschwitz concentration camp). Offers students an opportunity to study and analyze artifacts (speeches, posters, films, objects) from the late Habsburg and entire Nazi period and critically assess them through the lenses of Burkean rhetoric and postwar propaganda theory. Also studies the impact of mass communication on the outcome of elections. Dean's Research Fellows. Organized around a collection of selected readings and real-world games and discussions. A marketing plan project is used to enable students to apply their understanding about the marketing process. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6214. Introduces students to the College of Arts, Media and Design. At Northeastern Illinois University, we embrace originality and self-expression in all its forms. Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Arguing Human Rights. They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. Research may be behavioral/experimental or quantitative/analytical in nature. COMM3309. Introduces how organizations use the latest technologies for enhancing consumer engagement. Introduction to Communication Studies. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. The PDF will include all information unique to this page. Explores the relationships between communication, social identity, and social inclusion. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. Posted: February 03, 2023. Communication Studies at Northeastern Complete this integrative course: Advertising and Brand Promotion Complete one of the following capstone courses: Strategy in Action Strategic Communication Capstone Consultation Skills Business Administration Requirements Financial Accounting and Reporting Business Statistics Introduction to Marketing Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. Office of the Dean. Research in Communication Studies. (4 Hours). Integrates into this analysis how different institutions and interpersonal situations affect our understanding of gender roles. No previous experience in data analysis or programming required. Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. Also examines changing marketing practices and roles for businesses as firms and institutions become more socially responsible and ethically aware. Advanced Marketing Management. (3 Hours) Introduces psychological, sociological, and communication theories as they apply to organizational life. An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations . Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. COMM3445. | Political Communication. Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. Boston, MA. (4 Hours). (4 Hours). What do you think? COMM6505. Television Field Production. TTY 617.373.3768 Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. COMM6500. (4 Hours). Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. Opens New Window. Posted: January 11, 2023. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. (4 Hours). Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. Communication Ethics. Emphasizes the differences and similarities between writing content for streaming vs. broadcasting. We live in a modern "risk society"preoccupied with assessing, debating, preventing, and managing potential hazards to our health and safety. Offers students an opportunity to learn about different definitions of communication, technology, and society; examine the values and assumptions of social actors who build communication technologies across various cultures and countries; and gain insights into how communication technologies are interpreted, resisted, and remade through ever-shifting institutional and interpersonal social dynamics. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. (4 Hours). COMM2725. As hip-hop turns 50, Murray Forman reconsiders the meaning of OG, MLB voice and CAMD alum Don Orsillo on the communication classes and Red Sox co-op that started his sports broadcasting career, Some surprises and room for improvement in this year's Golden Globe nominations, says Communication Studies professor, Speaker Cory Doctorow discusses Ticketmaster, Taylor Swift, and Big Tech's hold on all of us, Theoretical Analysis of State-Wide Opioid Campaign. Expects students to produce a major paper suitable for publication. Focuses on ethical principles, issues, and dilemmas in communication. Marketing and Selling Innovation. (3 Hours). Introduces the substantive and procedural aspects of marketing strategy and customer markets. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. COMM3308. Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. Aletha Rodgers | Communications Project Coordinator. Also examines contemporary issues in marketing that can affect organizational success. Incorporates the latest research in marketing, psychology, and other behavioral sciences to help students develop evidence-based strategies for predicting and influencing consumer behavior. Explores the relationships between communication, social identity, and social inclusion. COMM2655. It. The Drivers of Reactions to Online Posts in Professional GroupsRooderkerk, R. P., Koen PauwelsJournal of Interactive Marketing2016, The Impact of Brand Familiarity on Online and Offline Media SynergyKoen Pauwels, Demirci, C., Yildirim, G., Srinivasan, S.International Journal of Research in Marketing2016, Do Display Ads Influence Search? Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Mobile Communication. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Rhetorical Approaches to Public Memory. Critiques historical and current examples of the intersection of sport and politics and applies relevant communication theory in written reviews of these events, how those events were covered by the media, and their societal impact domestically and globally. (4 Hours). Television Studio Production. Brand & Creative Murphy Gilson murphyuw@uw.edu. | Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. The concentration aims to prepare students with the knowledge and skills to pursue careers in a broad range of professional settings including, but not limited to, digital marketing management, social media marketing, marketing analysis, data analysis, marketing consulting, UX design, content strategy, consumer insights analysis, sales management, and product and brand management. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. COMM2700. Protect The Pack Placing Our Experts In Premier Media Outlets. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. (4 Hours). This position is. First, they had to sign up for a presale list with Ticketmaster a week prior. (4 Hours). Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. Prerequisite(s): MKTG6318 with a minimum grade of C-, MKTG7001. Theories of Conflict and Negotiation. Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. | Junior/Senior Honors Project 1. Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. Dan Mabery | Vice President for University Relations. Bouv Marketing and Communications Web Request. Opens New Window Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. Trademarks & Licensing Samantha Harasen srbaker@uw.edu 206-543-0773. (4 Hours). Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. The official staff directory for the Northeastern University Howlin Huskies Skip To Main . Special Effects and Postproduction for Television. Interdisciplinary Research in Marketing Science. Marketing Analytics. Centers, Labs and Initiatives. Sex and Interpersonal Communication. Covers the preparation of advertising for print and broadcast media, including campaign planning, space and time buying, and scheduling. (4 Hours). Offers students an opportunity to develop and implement a concept test. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy, and considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. (4 Hours). Exercises skills of project management, teamwork, and client relationship management. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. myNortheastern Opens New Window, Privacy Policy Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Digital Marketing. (1-4 Hours). Emphasizes the importance of being able to negotiate cultural differences and of understanding intercultural contact in societies and institutions. Through a series of discussions, screenings, homework writing assignments, and in-class writing workshops, offers students an opportunity to gain the skills to produce commercially viable content. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing. Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. COMM2510. (4 Hours). D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery. Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. Offers students an opportunity to be able to reflect on and assess ones own competence in communication and how ones communication affects ones quality of life and to respectfully consider the ethical complexities of quality-of-life issues in both organizational and interpersonal settings.
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