Katie Piper, 35, from Hampshire, stars in campaign for hair care brand Pantene Model admitted surprise to not have been photo-shopped in the new images Says hair is key to confidence after losing . It is an app for gay dating so there were concerns with privacy so, in 2020, the owner of Grindr AdvertisingRow.com - Home of online Advertising Inspiration & Ideas, AdvertisingRow.com | Home of Advertising Professionals, Advertising news, Infographics, Job offers. Duchess dons $1,610 Carolina Herrera cape, $300 vegan leather Lovely in lilac! a brand ambassador for Pantene, thanks to her popularity on social media. refresh dry shampoo spray. Discover Pantene's range of shampoos . While this is a commercial for shampoo (and none of the models bend any beauty norms), we do think ads addressing and challenging stereotypes are empowering. 'They haven't Photoshopped me, or changed me - which is unusual. complete curl care shampoo with jojoba oil. 1. ELMONT, N.Y. A woman who was the victim of an acid attack is speaking out as she recovers. But for some ads, the focus isn't just on the product being sold. The mother-of-two,who has launched her own foundation and starred in the 2018 series of Strictly, told how this is the first campaign she's been a part of where the feedback she's received from the public has all been positive. P&G launches Head & Shoulders ad campaign featuring Mahomes. The male model is holding her right . This site uses cookies to provide you with a great user experience. Join 314,083 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard. Several years later she now has over 500,000 subscribers, racking up over 300 million views and has amassed 1.7 million followers on TikTok. It was purchased by Procter & Gamble in 1985 in order to compete in the "beauty product" market rather than only functional products. Get started today with a free consultation, our self-serve tools, or a dedicated program. In the ad, titled, "Labels Against Women," the company shows just how many times women are discriminated against in the workplace. This process is automatic. Credits. Most often asked questions related to bitcoin. British TV host and newspaper columnist Claudia Winkleman has made her debut in a TV ad for Procter & Gambles Head & Shoulders Suprme premium shampoos and conditioners designed for women. Paris Lees features alongside Katie Piper and Ramla Ali in the new Pantene Grow Strong commercial. A new video from Pantene's #ShineStrong series shows a number of situations where women say "sorry" for things they shouldn't -- and the results will hit home with many viewers. Lucy has worked with many charities in the sight loss sector. The cataract got more and more cloudy and by age 16 it forced my hand really because everything was so foggy and cloudy. Lucy said losing her sight made her grow up quicker than other people her age. We live in a sighted world and every bottle and food product feels the same to me so I really have to rely on my other senses like smell. Market analysis in the Marketing strategy of Pantene. The brandfound that there were five key areas for improvement for social content creation, which has been used to inform and create Pantene's new social media code of conduct. The Pantene ad shows high-powered women and men in parallel situations with the women receiving deprecating labels, while the men receive praise. How do I enable in-stream ads on Facebook? Being on social media, I'm used to getting constant feedback from the public. Pantene : 'See beauty, not gender' - First step towards building a more inclusive society for every gender. One is advertising Pantene Pro-v products the other is advertising products from the John Frieda's Frizz-Ease range. 'Caring about your hair isn't about vanity - it should be celebrated as it can transform us, all of us, men and women. "Cossey worked as a model from 1975 to 1981, appeared . Claudia is worth an estimated $12million (8.74million), according to Celebrity Networth.com. Advertising Modelling Skills . 'I had no idea it would lead to an eye condition as a lot of people with IP dont go blind,' she said. The group represented is all different types of ethnic women. Catch up on noteworthy Trend Hunter news and media mentions. The comments below have been moderated in advance. Continuing from cycle 23, this cycle featured an all-female cast. March 24th 2013 was the day that changed Lucy's life forever. If you love the look but not the label then the edit below is calling your name. I know it can be cringey when people blow their own trumpet, but the fact is, if this were someone else from our community appearing in a mainstream commercial that doesnt centre around them being trans, I would absolutely be talking about how culturally significant this is. The tagline "Don't Hate Me Because I'm Beautiful" became a pop culture . Part of the Daily Mail, The Mail on Sunday & Metro Media Group, PrettyLittleThing - Offers on women's clothing, Get inspired by the newest styles and offers, Click through for ASOS promo codes this Autumn, Spend less with Missguided's exclusive codes, Treat yourself to offers on make-up and accessories, Check out the latest Wayfair sale to save on furniture. illuminating color care shampoo with biotin. Products crafted with science & experience. The significant role played by bitcoin for businesses! Adele Bellis had sulphuric acid poured on her in 2014. Pantene Grow Strong featuring Katie Piper, Ramla Ali and Paris Lees. In the past 30 days, Pantene has had 2,879 airings and earned an airing rank of #389 with a spend ranking of #253 as compared to all other advertisers. Sumaria Latif, Company Accessibility Leader at Procter & Gamble (P&G), added: 'I am not only P&G's Company Accessibility Leader first and foremost I am a blind consumer. Canon-Muslim men and women Stereotypes that are represented in the ads Post- Body Stereotypes Pantene- Gender stereotypes Dove- overgeneralized Canon . This includes introducing and describing themselves, using clear content descriptions and captions, audio describing important elements, using subtitles and simply being aware that content needs to be accessible for everyone to create the best content for all. 'My journey was so unexpected, but anyone can have a relationship with their hair and get to know their hair. Procter & Gamble has announced TV presenter Cat Deeley as the new face of its shampoo brand Pantene Pro V. Pantene does not cause hair loss. All about her now-retired guide dog Olga. Many trans people grow up feeling excluded and ashamed well today I feel included and proud! Lucy commented on the announcement, saying: 'I love beauty, I love looking good but there is an assumption that because I can't see, I don't care. Bravo to stylist, James Yardley. As always you can unsubscribe at any time. Katie and husband Richard James Sutton are still together after tying the knot in 2015. Corrosive acid had been thrown on her face and body as she walked home after a shift working in Victorias Secret, in the Westfield shopping centre in East London. In 2014 she was the keynote speaker at the Royal National Institute for the Blind summer gala sharing the stage with Rod Stewart. The brand that became famous for a classic 1980s commercial featuring an attractive woman looking into the camera and saying, "Don't hate me because I'm beautiful," has now hopped on the trans agenda that erases women altogether to promote "transgender visibility." 3. Who is the blonde in the Pantene advert? . Despite the condition running in her family, Lucy said her mother and grandmother never had any sight loss. Pantene's latest ad tells emotional transgender stories and asks people to see beyond gender. It is pretty rare these days to find an ad agency that consistently comes up with creative quality ads. 'I was so surprised when Pantene approached me, it's not what you expect at all,' she admitted. View community ranking In the Top 5% of largest communities on Reddit I'm today years old when I found out that C23 is on Hulu. In this ad I don't see gender, I see three women who know who they are and they are comfortable in their own skin. Model, presenter and writer Paris Lees may have chalked up yet another career first with a starring role in a mainstream TV advert - but the trans activist says the milestone is bigger than her. A current TV ad for Pantene shampoo opens with a woman blow-drying the very long hair of a 12-year-old child. Claudia uses the Head & Shoulders Suprme range. Get shiny, healthy looking hair with Pantene shampoos, conditioners, styling products and hair treatments, designed to meet your hair's individual needs. When I was burnt, I lost my hair, says Katie who was violently attacked at the age of 24 by an assailant who threw sulphuric acid in her face, causing third-degree burns and loss of sight in one eye. Click (right) to copy Katie now. Its our first ever premium range made specifically for women, and has all the anti-dandruff benefits youd expect from Head & Shoulders but is also specially designed to give you beautifully nourished hair and scalp benefits. Fresh from a resounding World Cup win, footballer Antoine Griezmann is the toast of France and the face of our #JustWatchMe campaign. No, they are not. WEIGHTLESS CONDITIONING, DAILY MOISTURE COLLECTION She is now the face of their new 2022 advert featuring the Silky and Glowing range. Save my name, email, and website in this browser for the next time I comment. Oscar Cainer tells all, How to dress like a grown up: Trust me, loose fit can be flattering, says Shane Watson, Anti-agers no one but you needs to know about,Inge Van Lotringen tells all. Published: 09:14 GMT, 5 January 2020 | Updated: 17:15 GMT, 5 January 2020. (N.B. It was based on data from Spotify that . ', Lucy added that there are many misconceptions about blind people, saying: 'Just because I cant see, doesnt mean I dont want to look and feel beautiful. After an amount of research I havent done since college, several Pantene Pro-V shampoo and conditioners contain unhealthy ingredients such as sulfates and long-ass words that end in -cone. Silicones are what make you feel easy, breezy, beautiful with shiny hair, BUT over time they act as plastic coats that cause . Advertising Campaign : Innamorarsi in cucina: Don't let your clothes turn into food for moths. Katie lost all of her hair back in 2008 when she became the victim of a horrific acid attack. It opens with onscreen text, reading, "For LGBTQ kids . My two adverts are both selling hair products for women. Notably, Lucy ran the London Marathon for Guide Dogs UK in spring 2017 raising over 3000 and, in the same year received the Young Persons Achievement Award at the Guide Dogs official annual gala for her contributions to the sight loss community. In an instant, she had lost her eyesight but not her determination to make a difference. 'I like looking at pictures to see what all my different hair styles represent - and to not be ashamed or experience regret for whatever reason. She racked up over 259,000 likes on the video, and now regularly posts videos of how she goes about her daily life, recently winning a contract as a brand ambassador for Pantene, thanks to her popularity on social media. Describe the actions being taken by the individuals in all of your . The KISS ImPress Press-On Falsies Don't Require Glue, Tostitos Mexican Style Three Cheese Chips are Arriving Now, Babybel Mini Babybel Monterey Jack is the First New Flavor Since 2014, The Pokmon Sleep Feature Will Be Arriving Later this Summer, From Fairytale Furniture to Intricate Couture Tresses, From Profane French Fries to Heart-Stopping Poutine Burgers, Our Team of Speakers & Virtual Presenters, Terms of Use, Copyright Info & Privacy Policy. Pantene made waves on social media recently for releasing its latest Pantene Pro-V commercial, which features a young transgender girl and her lesbian mothers. LEARN MORE. Pantene (/ p n t i n,- t n /) is a brand of hair care products owned by Procter & Gamble.The product line was first introduced in Europe in 1945 by Hoffmann-La Roche, which branded the name based on panthenol as a shampoo ingredient. Here are the seven best ways to wear them this spring. She is now the face of their new 2022 advert featuring the Silky and Glowing range. As Naomi Oni lay in her hospital bed in December 2012, her face destroyed by a brutal acid attack, there was just one thing that kept her going. By Julia Day. The twenty-fourth and final cycle of America's Next Top Model premiered on January 9, 2018 and was the second season to air on VH1. The market share of P&G's in shampoos is estimated to be more than 27%, while HUL has maintained its market share, P&G has been ceding ground in shampoos. In 1986, model Kelly LeBrock starred in a Pantene commercial extolling the virtues of the . Lucy Edwards, 25, who lives in London, has racked up over 108,000 followers on Instagramfrom sharing parody videos comparing her daily lifeas a blind person to how society often expects those with the condition to live. The Pantene advert features four inspiring and successful female role models. Meet the team trusted by hundreds of leading businesses worldwide. If youve got a night out planned, a jumper and short combo is a must! Lucy told Femail that she's keen to bust misconceptions about blind people, saying: 'A few are: That I cant feed myself or my dog. The Pro-V formula with double the hydration* leaves your hair intensely hydrated, strong and beautiful. A billboard ad at Westfield London kicked off the activity. Build a portfolio and put your trend-spotting abilities to the test. It obviously targets a younger generation through Selena Gomez, as she was a Disney star growing up, starring in things such as Wizards of Waverley Place and Mickey Mouse Club House. How to trick yourself slim: Top nutritionist reveals her tips including shrinking your cutlery, sniffing Meghan's (very expensive) date night look! Paris was the first openly trans person to appear on BBC Question Time and in Vogue magazine, where she's since been given a column and she's got a book in the pipeline too. The activist and model, 35, from Hampshire, stars in a new campaign for Pantene, and said she found it 'unusual' that the natural-looking photos taken of her were not edited. r/ANTM I always loved that these became Top Model meme lore online for the past like 10 years when she's never said either of these things but Tyra's so ridiculous it's almost believable. Besides, Did Katie Piper lose her hair? We are no longer accepting comments on this article. The Hucknall-born Vogue columnist, who was named one of the UK's most influential women by the style bible, features alongside Katie Piper and Ramla Ali in the new Pantene Grow Strong commercial. While all my friends were going off to uni and thriving I was just doing my best to survive. 'P&G is on a journey to create a more accessible and inclusive world both within our organisation, and in wider society. I dont know what Id do without my family and my guide dog either. Model, presenter and writer Paris Lees may have chalked up yet another career first with a starring role in a mainstream TV advert - but the trans activist says the milestone is bigger than her . 8am: Consumers in search of hair that 'springs back to life', as claimed in commercials for Pantene Pro-V shampoo, are being misled by 'advertising puffery', according to ad watchdogs. 'Ten years ago I could never have imagined this - I didn't have hair! Thank you Pantene, and thank you for putting me with such amazing women. Richard is a carpenter and builder. . 3. Her father worked as a barber, while her mother was a school teacher. Lucy (pictured), who lost her eyesight in her right eye at age 11, said cataract forced her to have an operation on her remaining working eye at age 16. One of the many things we love about Claudia Winkleman is her unfiltered approach to life whether thats overdoing the fake tan (I mean, I think Im supposed to say Ive used too much fake tan in my life, but Im in love with orange. Whether youre looking for lace or leather shorts, we have rounded up a variation from Asos, Missguided, Just Cavalli and NA-KD. 'However, this is the first campaign where I've had all positive reaction.'. Time to find a new shampoo brand. I am also currently raising daughters. How to Recharge Vodafone (Fast and Secure), Frequently asked questions about Virgin Company, Frequently asked questions about Vodafone, Who is the actress in the tena lady advert, What's the song on the new Mcdonald's advert - 2023 Update, What is the music on the kia advert -2023 update, Meet the Black Woman in the Pantene Advert. Pantene: #SeeBeautyNotGender o In the Pantene ad I see a delivery woman, a hairdresser and a model, all confident women dressed nicely and professional. . Its a bit weird that only a few months later I was having more eye surgery to save my vision because my retina detached. . . Search our database of 431,807 cutting edge ideas. As a project communication expert, I translate complex issues, risks or data into easy-to-understand messages and deliverables with a clear actionable outcome. By Lindsey Bever. Taylor / Monroe. Sandberg calls out Marc Pritchard and the team at Pantene and their advertising agency, BBDO, led by Andrew Robertson, for creating the ad.The spot features Tears for Fears' version of "Mad . A host of stars attended Pantenes Power of the Hair bash in London, but it was Katie Piper who stood out from the crowd in this all-black ensemble. - P&L management. It was submitted over 4 years ago. Set to the tune of "Mad World," a male superior is labeled "boss . It was created for the brand: Pantene, by ad agency: Grey. Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos. She has another TV gig now, but I can't remember what it is. In Defense of Using Feminism to Sell Things. Learn more about Trend Hunter and how we accelerate innovation. iSpot.TV: This company is a TV advertising measurement firm, but it's still a helpful resource, namely . She took to YouTube and started to upload her experiences. KG Kurt Geiger 'Ali' heels at Selfridges (now reduced to 49), Missguided lace shorts (now reduced to 17.50). Model prepares for Fashion and Beauty @BETX presented by Pantene during the 2015 BET Experience at the Los Angeles Convention Center on June 28, 2015. I thought I would bridge the gap so everyone knows about disability and accessible content. Visit your public portfolio and browse your past articles. Creative Advertising : In Just 15 Minutes These 3 Ingredients Will Remove Facial Hair Forever! An adverts aim is to sell a product or service through the use of persuasive language or image using media. What lack of sleep REALLY does to your face: Expert reveals the warning signs your skin is suffering, My Daily Horoscope: What does March 2nd hold for MY star sign? Pantene believes that when your hair transforms, you do too. The Hucknall-born Vogue columnist, who was named one of the UK's most influential women by the style bible, features alongside Katie Piper and Ramla Ali in the new Pantene Grow Strong commercial. One person wrote: 'Congratulations Lucy for breaking the mould or should we say congratulations to @PanteneUK for stepping up and giving some of society's finest a chance to shine. I chose Olay: #Makespaceforwomen because I am a woman. To become a hair model, you may consider the following seven steps: 1. Phil Collins Anally Impaled by Drum Stool! Jackie Collins taught me everything I know. Pictured in the unedited photos. Since, I've been styling, cutting and colouring my hair. Visit our ranking to see how we rank! 5.3. But how many times have I seen them struggling with . March 22 2021 2:15 PM EST. Queen Letizia of Spain is polished in a recycled Reiss skirt as she joins King Felipe VI at Repli-Kate! A face is given to the Pantene products by singer Selena Gomez and top model Gisele Bndchen. In the past 30 days, Pantene has had 2,879 airings and earned an airing rank of #389 . models.com is using a security service for protection against online attacks. Get answers to common questions about Trend Hunter. The product became most noted due to an advertising campaign in the 1989 in which fashion models said, "Don't hate me because . I absolutely adore the way the Shampoo smells, its so distinctive and it really helped me orientate myself in the shower. Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research. We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. Lucy (pictured) said she burst into tears when she scanned Pantene's soon to be released bottle as it's been eight years since she has been able to shop in store independently. - Inventory & Supply across Distribution centers. Philippines. She said: 'I think the trauma and loss of having it happen so suddenly made me ultimately have a mental breakdown when I was younger. Who'll find love on our blind date? Claudia is an ambassador for Head & Shoulders but dont let that fool you, her love of that haircare mainstay is real. 'The power of hair and the positive impact of a good hair day on my confidence, self-esteem and identity is just as important to me as it is for anyone else. 'There wasn't one thing or one moment where I suddenly thought it was better. Learn how Trend Hunter harnesses the power of artificial intelligence. Even if frizz shows up in different ways for different people, we can agree that frizz gets in the way of having a great hair day. An unapologetic fake tan fan, Claudia loves a spray and her go to brands are LA Tanning and Amanda Harrington. Who is the footballer in the head and Shoulders advert? At least they'll get hired as lookalikes! A face is given to the Pantene products by singer Selena Gomez and top model Gisele Bndchen. It doesnt make my hair flyaway (thats one of my least favourite words). This marks Lucy as a leader and consultant for the worldwide movement for universal design. The shame and despair of being physically attacked by your own child. 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