Deselecting these cookies may result in seeing advertising that is not as relevant to you. Black men in commercials are all very handsome, tall, athletic, and competent. I am so tired of this. I gave been living in Latin America, Costa Rica, for the last 13 years. Any day, science will enable a human to have a litter of kittens. But leave me out of it. Agreed, Dave. Google it, its a fascinating story of how they duped consumers into believing they NEEDED cereal to be healthy. Are advertising people those unassailable paragons of virtue we all know them to be attempting to assuage their guilty consciences for all the systemic racism they see in every nook, cranny, and crevice of America by meeting some kind of quota? They arent awake. It was the white people of America who spilled blood to free the black man, brother fighting brother. Its amazing how overnight white people became complete buffoons and black people became highly intelligent with all the answers to everything in life. I believe most everyone is getting tired of race, gender, and politics infesting everything from advertising to sports, entertainment and beyond. . Check out this tweet sent by the NHL regarding the Trans Draft Tournament that just took place in Middleton, Wisconsin (about 10 miles from my old home). Do not lie, do not cheat, and do not steal from anybody or anything. I dont consider myself a racist by any means, and hinting that Im not supportive or on board with all the overnight, progressive changes and what I see as financially driven portrayals of race in commercials and ads. and so true, so true.. But the point is in The Cranky Creatives response, which is spot on. For most of us, the reality we see in our daily lives looks nothing like the contrived bullshit we see on our TV screens, and while the endless assault has gotten very tiring, very fast, Im not sure that any amount of protest, boycotting, or letter-writing is going to change a thing. If a white person says white power you would im be labeled a racist mainly because hate groups have wrongly kidnapped the term. Identity politics have infiltrated everything: sports, movies, music, video games the entire culture is lousy with it. The Adweek article tries to spin this discrepancy by moving the goal posts to talk about the global population (of which Muslims make up about 25 percent), but by the time the reader gets there, the agenda is already clear. While Matthew Quint, director of the Center on Global Brand Leadership at Columbia Business School, agreed more diverse races and gender identities are appearing in advertising in general and. Has anyone or can someone post a list of ad sponsors and companies that promote fake advertising? Hi, Jason. It is indeed hard to explain, but I think a fair few comments on this page get pretty close to the agendas and forces at work. These schemes absolutely have a shelf life and we are at the end of ours. I totally agree with everything youve written here . Just dont use the dreaded C (Christmas) word though. What does this say about women who arent blonde white models? Its really sad that we have losers that have to use Hitler to view their position, But I guess its okay to complain about too many white people in Acadamy Awards, Well it is based on talent and not skin color #liberalismisamentalillness. People are getting tired of BLM and lgbtq. Predictably, no one commented. Of course they didnt. I read that 3.9% of the US population intermarry. I dont want to see 2 guys kissing, 2 girls walking hand and hand or every black living in in the Hamptons. Thanks for doing the legwork so we dont have to, Wypipo. For the past many decades and, I would argue, especially since 2008 we have been living in a world where race is used as a cudgel to divide us. Unfortunately, the brainwashing has been so constant and so thorough that most have no idea. There is no war against white people. I used to vote Democrat.but now, I would never vote for one again. Thank you! Not one white male in the signage. Is this some sort of mad over-correction from that year when someone noticed that there were no black actors or movies nominated for the Oscars? Is it some sort of long-overdue come-uppance for having built the modern world we live in today? Amen! but lets remember its not all of they. (Interestingly, I will add, research suggests that ethnic minority consumers actually prefer to see white people in ads when those ads do not include members of their own ethnic group. You are far from alone, Bob. And that white mans burden schtick is tired old racist pap. Yes embarrassingand since you say this Im guessing you are black. Avoiding them is not racism. Portrayal by the media of any race to be perceived as obsolete in the publics eye will only ad fuel to the fire. Its really something how Google tries to hide discussions like this, isnt it? Thanks for your comment! This group of people cant represent more than 4 or 5 percent but they seem to take up Al least 30 percent representation in TV commercials. We are not to pay for the sins of our fathers, and absolutely no one has done more to help lift the black community out of poverty. People of color & for that matter every individual needs to take responsibility for their own lives & stop blaming white America for their problems & hardships. This must stop before it escalates beyond any controlled means. I am disgusted by all of this. They act like its a miracle parading around a normal black person like normal black people are very few. (Hopefully I can post the YouTube link), [The Cranky Creative says: YouTube is playing games with the link below. The sad truth is, the spectre of slavery in Americas past is now merely a convenient tool used by one political party to drive a wedge between black people and white people. Check out this childrens cereal from Kelloggs, the box of which encourages young kids to choose their pronouns or even make up their own. As for myself, they are missing their mark because I dont watch the commercials anymore I see nothing recognizable in them. The list goes on and on, Maria this, Carlos that. And Im sorry, but stuff like gender fluiditywhere I read many times that these folk sometimes feel like they want to be female, and other days, they feel like they want to be male. Subliminally the affect is that white females should be dating black males or are supposed too. When relationship of ANY type is broken, it requires both parties to take some level of personal responsibility to make amends that genuinely last. Ironically I feel a little safer knowing hes a little less tolerant of bull crap than he probably should be. Its all getting lame and predictable. Dove soap is perhaps the most prominent example, but there are others. But most people dont see this. For example, hire a woman to communicate about womens issues. CBS has publicly stated that its reality shows will feature 50% non-white participants. Its really too bad its come to this. Geez. They have many corporations with their HR divisions and advertising departments all drinking the Kool-Aid. Kobi Ben-Meir, Yalber, Hire more heads of creative agencies and roles. Not without being called a racist, a misogynist, a bigot, or a homophobe. Id love it if the black people I saw in TV adverts were representative of the blacks I see every day in real life; Id love it just as much if all races were portrayed fairly and equitably by the people who create todays TV commercials the ones who claim they champion equity but who in truth are using diversity as an excuse to marginalize white people. I have noticed such a drastic change in the demographics of television commercials. We all have different backgrounds that make us who we are. Once in college and law school there were special tutorial programs for every race but white. Is it any wonder there is less racial harmony now? Certainly the George Floyd killing was a catalyst. Actually, it was breakfast cereal companies who, 100 years ago, propagandized breakfast as the most important meal of the day. If we are somehow suddenly expecting the world of advertising to be fair, balanced, and perfectly representing the ugly masses.. well, thats not going to happen and never has. Well before this subject matter was put forward, I had wanted to send Rob a private email about this (and regarding the pussifaction [excuse my terminology]) about this subject. And even further, every time a black person is shot by a policeman (white or black), the media and the black community goes into hysteria. Well, I was so upset that I decided to fight fire with fire. Anyhow, I googled my catalog and black vs. white models. I cant even watch it on weekends anymore because most of the hosts and guests are black. Walt is rolling in his grave.. When you do see a commercial aimed at Latino consumers, the commercials go out of their way to make sure that you know that the people in the commercials are Latino by saying the surnames out loud: Chevy Silverado Thanks for bringing me with you today, Mr. and Mrs. Lopez In fact, 67% agree that it is important that the companies they buy from celebrate diversity of all kinds. Congratulations for exposing what has been obvious to me but taboo to speak about if one is a white male. Consider that Luke Skywalker was 57. What is the rationale for this? Another word for it is indoctrination, and its rampant. Spot on Dave as a former MarComm professional I feel as you do. Opinions expressed are those of the author. Some people actually realize advertising is, and always has been, bullshit anyway. It is Hispandering plain and simple and it is insulting to Latinos. The healthy choice, I think, is to get off of social media. Ive heard similar stories, Daniel. Dont worry about being politically correct. Thats . And the viewers are being insulted. But even worse is what went on before, during, and after the three matches Serena Williams played. As someone who, like you, has been down his share of rabbit holes, I agree. I have just about quit watching network television. They are a reflection of a small fraction of modern America which is being conspicuously amplified to unrealistic proportions. . Keeping this blog going while working and dealing with all of lifes other challenges is hard, and its comments like yours that make it all worthwhile. I see them small as ignorant tools. The female chromosome is XX, the male is XY. A man can identify as a woman all he wants, but hell still need a prostate exam around age 40. This all went off the rails after the killing of George Floyd. It would definitely save money in making the stupid ads, unless there is some stupid union actors contract to deal with. When you see 95% of commercials featuring 95% black people, its because of black producers/directors/executives. As others have pointed out, its actually exacerbating racism. The report highlights the following 10 demographics that are shaping the fabric in the United States: Over the last 50 years, almost 59 million immigrants have entered the country, mostly from Asia and Latin America. Make it a party game One drink for a white couple; two drinks for a mixed-race couple; three drinks for a mixed-raced couple with an Asian kid; etc You make the rules! Have fun! You could also throw in guilt and reparations as other potential motives. . And youre right. Exactly, Dave. Theyre starting to wonder if pushing all of these agendas might just be costing them money. Thanks for your input. But a breakfast cereal company? It would be like running ads that showed aging college professors using your outdoor gear because theyre under represented and, you know, there are analytics that show they are 1.3% of the buying group. Do you actually expect TV commercials to accurately represent life? Look at the article Whiteness is a Pandemic. This is their method of dividing and conquering the lower classes of society as they see us. I doubt most have a problem with people of different backgrounds being represented. Yes, people need to vote with their wallets. You certainly can include other customer demographics in your ads to grow marketshare in those groups, but again that is with a solid marketing purpose. All combos you can think of. I can assure you, you are not a racist. 90% of the time its one black shooting another. Do it. Messed around with Boolean operators for awhile, but Google had zero wisdom. Tv shows would have you believe all groups of friends are made up of one person each of a different race and a LGBT, its eye rolling ridiculous. But modern Disney is very different. Sometimes, its hard to tell. Black people put the word out to lie on census to keep population % low. I do think there are definitely some sinister forces intermeshing here globalism, socialism, and extreme greed. Very well said! One of the things that concerns me most about this topic is how many brainwashed people are so eager to dismiss us the people who dare to speak out about the ridiculous mishandling of representation in advertising, entertainment, etc. But I think its gonna work as badly as forced school bussing did in the 60s and 70s. There are WAY TOO MANY FOLK EARNING their LIVINGS! When they come on, I mute them and wait until they are over. Even if they use a purple clown. Quite maddening, but not surprising since the vast majority of commercial advertising is mostly devoid of creativity. Television is a tool used to brainwash people to believe that certain races of people are superior to others. (Thats what the report says, anyway. For example, Sprite is popular with blacks and has been since the 90s when the companys marketing tapped into hip-hop and sports culture. The high-end advertising being geared towards blacks is so unrealistic! As an aside, Im not sure why the above article suggests that blacks shouldnt be depicted in commercials doing white things, that they should be depicted doing black things. But what seemed like overnight the pendulum over swung. It requires focus and a deep, longstanding commitment. Thank you. They are force-feeding something that is unnatural. I too am a die hard liberal when it comes to social issues but bristle at the not so subtle attempts to disenfranchise the white race and even the male gender. Beautifully written! None of my posts or replies are hateful, I dont use foul language, dont attack the people who post or who I disagree with although I will use sarcasm occasionally. Im also bothered by the fact that these advertisers are shoving gay & transgendered families down our throats! Oh, and dont forget critical race theory. First they went after the church, then it was the nuclear family and now it is men in general- all to be replaced by the State according to the edicts of the long march through our institutions begun by the Frankfurt School. A certain percentage of people see the propaganda for what it is, Charles. Strong, smart and other traits are totally INDIVIDUAL traits. Im of the belief that our brains wont simply rewire from group and gather tendencies, no matter how hard we try. They often are treated badly by a domineering woman as well. Thanks for taking the time to say it! Unfortunately, the progressive mindset behind a lot of this nonsense has a firm lock on many, if not most, companies today. It would be more realistic & more palatable if companies would use the actual or real percentages of interracial couples, races & genders instead of trying to make these things as absolutely above normal or actual numbers. If the general public only knew how creepy, manipulative, and destructive he is . If youre catering ads towards the people that are actually buying the product it would make sense to include those people when considering creating the ads and especially casting. And come to think of it, Hillary Clinton at times sounds blacker than most blacks in commercials. And yet when it comes to white males we dont complain about micro aggressions because were too busy being hit with actual-in-your-face aggression which society seems to find acceptable, e.g., patriarchy, toxic masculinity, mansplaining, manspreading, all the worlds ills are the fault of the European male, etc. Be careful when reading that research study. Explore ANA products, services, and unique marketing insights by your area of interest. https://thecrankycreative.com/jeremys-razors-commercial-the-shot-heard-round-the-ad-world/. Are they implying 3% of their passengers are white, straight males? Fathers Day is just around the corner so maybe you will see some realistic commercials this year but I doubt it. Tap in to find similarities and grow your market share through those similarities. Americans vote with their wallet. An example of this is the 19 million black babies freely aborted over the past 40 years or so, simply because of the removal of responsibilities. A person of color is a victim of racism, by definition. All Im saying is that occasional mixed race ads or poc ads are fine if they mirror society, but when the viewing public is being indoctrinated by depictions that far outnumber real world representation in an effort to alter perception its problematic, yes, whites need not apply = discrimination .they should file a lawsuit. Exactly! But for new readers coming in, Id like to steer the conversation back to the topic of representation and diversity in TV commercials. Even at that age, consumers can tell when a brand is being opportunistic versus truly being committed to a cause or community. It should be noted that a new diversity index in the Census has some claiming that white people are undercounted.). . Industry Perspectives on the Transition to a Multi-currency TV Market, Trends in Agency Compensation, 18th Edition, A Diversity Report for the Advertising/Marketing Industry (2022), There is a tremendous value in being part of the ANAs strong network of brands The Ask service validated the research that my team had already done [and] saved us time. Do customer profiles. The AT&T Fiber spot with the mom turning into a pixelated monster via video call ironically from one of the oldest corporations still operating into the 21st century, is one of very few commercials Ive seen recently that strikes gold. Ive been in the brand/marketing/creative realm for over a decade and am really surprised at the overtness of this trend, while looking for photo stock. Im willing to do my part. And before anyone gets their undies in a bundle, its a legitimate question to ask why black people (12 percent of the population) are given so much representation and white people are a shrinking minority in U.S. television commercials. Yes, changing channels and closing out of online ads are two ways of telling advertisers their ads dont interest you. What we are noting is that advertisers are not doing whats best for the brand, marketshare or stock holders, but rather an attempt to social engineer. Thanks, Virginia, for taking the side of fairness and sanity in this culture war. On YouTube Ive got the remote ready as soon as they say I can skip ads and usually have the sound down and am looking away at my laptop until its over, but still. Mainly in the USA is Black pushed so hard. And although these cultural problems dwarf the small, daily inconveniences that the forced-diversity agenda creates for creative professionals I wholeheartedly agree with your example of the difficulty in finding stock photography of white, rural-looking Americans I think those issues are important enough to our industry that they merit discussion. Sorry, Carl, but theres only so much I can pack into one Cranky blog post. If you forced an alien to consume a years worth of American media, he would come to the conclusion that the country is about 40% black or mulatto, 25% Jewish, 25% gentile white, and 10% other (hispanic, asian, native american). Certainly, hockey is expensive. . Too bad for them, then, that thoughtful and measured comments like yours, and so many others on this page, prove emphatically that we are not. Most of us reluctantly accept this fact and just suffer through every commercial break thankful for the mute button on our remote controls. The ANA asks you to accept cookies for performance, social media and advertising purposes. Not everybody looks like the Marlboro Man especially women. It truly boggles the mind. To a black person, diversity means adding black people. Forced diversity in marketing is often obvious and occasionally offensive. She told him, Sir, Ben Franklin Savings has assets of over 6 billion dollars. Some say they. Slavery is the original sin of Americans founding, and we are paying for it over and over again, from the Civil War to affirmative action and now to the over-representation of blacks in TV and print ads. First, the more brands jump on this bandwagon, the more they transmit a subconscious message of insincerity which leads to eroding trust. Which I wouldnt have a problem with if it didnt already seem that blacks feature in >50% of car commercials. Literally every piece of entertainment or advertisement follows the same formula. Sadly, its just one more example of advertising professionals being crap at their jobs, as half-hearted efforts like this fail miserably to engage or connect people or pass the smell test with anyone. I think it is truly disgusting these people think that theyre going to sell us this trivial crap that theyre promoting? Looks like I have missed nothing of importance in the last thirty years. Ive never gotten that impression. But Google image search white family vs. black family and see what you get. But now we have this transgendering mushroom cloud appearing. The absurd overrepresentation of black people (12.4 percent of the population, remember) is the most visible problem. We see it all the time: the upper-middle-class family wearing upper-middle-class clothes, living in an upper-middle-class home and doing upper-middle-class things, like attending piano recitals, or gaming with pals on razor-thin laptops, or having a backyard birthday party complete with pink princess decorations and a tent and giant bounce-house. And that the belief in a God or divine spark within is a total lie. The other problem is that all of these ads showing black people arent really representative of black people at all. Get the best people, dont create some arbitrary demographic mix. In any case, the media, government, and yes, advertisers too are sowing the seeds of racial division through their constant barrage of misinformation, manipulation, and spin. Sadly I work for a large corporation and for self preservation reasons do not feel comfortable divulging my identity, given that todays social justice warriors will label anyone who even remotely disagrees with their world view as an -ist or a -phobe and will make it their lifes ambition to get said person fired. I would assume Deltas passenger mix is about 40% white male today. your sad excuse for a blog is nothing more than a cesspool of racism, hate, and bigotry. Its because Europeans do not operate advertising agencies or movie studios. And if you take issue with that statement, look no further than the dozens of shootings that occur every weekend in Chicago, and just yesterday, the gun violence that erupted at a Juneteenth advocacy event in Washington, DC. Id like to blackball every company stuffing this crap down my throat but where would I go. they are letting you know what they desire for the future, what is good and what is bad White family bad so plain to see. I think they must have passed a law, or something. Occasionally there is a tan or brown-skinned person thrown in there. some stick and become part of the public consciousness. People need to be made aware that they are being misrepresented on company boards. Ive never seen anyone other than a white male actor cast as a burglar in a home security commercial. A rudimentary familiarity with basic crime statistics would open a lot of peoples eyes, if they werent so farking stupid. Thank you! Lgbtq is crossing the line. Thank God there is a voice of reason on the net. Im glad you found some catharsis in this blog post and in the reader comments. Also, TV ratings show a slightly higher audience for minorities, but whites typically make up a majority portion of overall ratings. So advertising does no good to the advertisers because I flip through all these commercials and TV shows. Share Real Customer Stories. Keep watching CNN and MSNBC! And it is not just advertising. And I am married to a black woman, so its not like I am against it, but it has gotten way past ridiculous at this point. Excellent points. White guys are out. These companies are so worried that their Hispandering will all be wasted if someone doesnt realize that the people in the commercial are Latino that they have to yell out loud to consumers : Look, we care about Latinos, too!. the former Levis jeans executive who just published a book, https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f, https://nypost.com/2021/06/17/thieves-now-mock-the-rule-of-law-in-progressive-cities-like-san-francisco/, only the word Black is capitalized when used in a racial, ethnic, or cultural sense; not white., the woke Left shames and cancels people such as fitness instructor Jillian Michaels for not praising the morbid obesity of the musician Lizzo, https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html, https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html, the gun violence that erupted at a Juneteenth advocacy event in Washington, DC, following Googles lead in censoring and suppressing information that its owners dont like, https://www.milleradagency.com/about/miller-crew/erik-radle/, The Daily Wire getting into the shaving razors business, 35% drop in the stock price of Netflix this week, https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks,, Let's talk about forced diversity in TV commercials, Jeremy's Razors commercial takes on 'woke' Harry's and Gillette, Ad Review: Chewy's 'Chatty Pets: Joy' truly is, Yes, the Gillette Venus Pubic Hair and Skin razor ad goes (down) there, Ad Review: Schick Hydro Silk TrimStyle trimming bushes, The real reasons people hate TV commercials in 2023, White people (60-plus percent of the population) are seeing themselves erased and replaced by people of color who look, talk, and act just like them.
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