It wont be undone but it was a mistake to change the name of an icon! Then suddenly, I stopped seeing it in stores around town. Im sure theyll be hitting the clearance rack soon. Yes. This is just the case for bourbon. Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. Sorry, I missed that. It is often enjoyed neat or on the rocks. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. Is Rebel Bourbon the Same as Rebel Yell? The Rebel Yell is still available for purchase. Tons of bottles out though. Shame on KD. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. The brand was established after Prohibition in the 1940's. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. The 75 refers to 1975, the year that the ride opened. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. With these changes also brought about a hike in the price. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. Now that weve covered the basics, its time to get into the real reason you are here. Oddly the 10 year picture on that site still says Rebel Yell. Its not difficult. I thought that moniker just applied to Ole Miss fans. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. Once I became more conscious of the significance of the name, I did find it awkward. QUELLERS QUARRY INCLUDE Rebel Yell, Blood Oath, David Nicholson, and Erzra Brooks Kentucky Straight Bourbons fromLuxcos distillery. I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). I live in Alaska, by the way. . Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. The phrase you get what you pay for applies quite well to Rebel Bourbon. It is what it is. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. The Luxco distillery is located in Louisville, Kentucky. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. If youve got a problem with a brand distancing itself from the CSA then youre the problem. Rebel Yell Single Barrel 2017 Release. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. The Yellow Stone brand was discontinued in 2015. It is only a name. This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. Not sure why it shows the old one on mobile. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. Some examples of other wheated bourbon products include Makers Mark, Larceny, and W.L. This price point places Rebel whiskey in the low end of the standard segment. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. and our In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. WorldSeries2021 6 mo. I guess Billy Idol needs to rerecord "Rebel Yell." Where is Rebel Whiskey made? (Originally published in, This page was last edited on 10 February 2023, at 16:18. An American classic is reborn for anew era of rebellion! People who don't think it tastes very good refer to it as Rebel Scum. Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? It just felt like another local reference, but not a celebration of the Confederacy. For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. As this article mentioned the rebel yell is not an offensive name. Ive been going to this park for years but now its tainted. Yes. I find 'Yell' quite offensive. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. And hes worked with startup brands to turn local enthusiasm into national recognition. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). Those were some good times. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. Its got a strong, bold flavor thats not for the faint of heart. Lets pour ourselves a glass and find out. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. They recently dropped the "Yell" from the name. The people that rebelled against the United States because they thought they should be able to own people are bad. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! Has something happened to them, or is my state just not able to get it anymore. Must go buy out the shelf of Yells now!!! They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. By Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. This change is still being implemented on retail shelves. Maybe the barrels that didn't make the cut? lol. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. "Who Whipped Whom? If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. There'd be riots for sure! As a result, to avoid further confusion, we used the names interchangeably throughout this post. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. And Charley said, "Well it wouldn't be proper since I sold it." The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. The reason is because it is cheap and good enough. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. With the rye segment up 23.3% thereis no better time to launch this new variant*. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. Rebel Yell whiskey is produced by Luxco. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. The 10 yr is rebranded on the desktop site. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. Weller. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. I've heard the 10-yr is the same juice from the Old Fitz decanters. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. Alcohol on the plane: how much can you drink on long flights? In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". This topic has been inactive for at least365 days, and is now closed. Cookie Notice Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. For the purists. I was told it was possible they were no longer making it. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Caving in to such ridiculousness. It started with a new bottle design and a new marketing campaign. Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. "Rebel Yell will always be Rebel Yell. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. It will just make her cry more, more, more. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. Hopefully the wood work they are doing will justify the new and improved name. ago While this change has certainly upset some people, its an understandable switch. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. The '75' refers to 1975, the year that the ride opened. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. Photo Credit Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! Rebel Whiskey is one of the most widely available wheated bourbons in the United States. Management can rename it all they want. Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. There is just no end to this madness. To be truthful, this kinda pisses me off. ago One is softer DonutBourbon 6 mo. Without fail, it was Yellowstone or Rebel Yell. I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. By using this site, you agree to our Terms of Use. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. But more importantly, we cannot white wash history (forgive that wording, please!). Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty.
Edgewood Country Club Membership Fees,
Ja Marr Chase Post Game Interview,
Who Died With Stevie Ray Vaughan,
Who Owns Crafter's Square,
Articles D
