The creative idea allows us to really showcase the quality of our glasses and hearing aids in their full glory.. 11/11/2022 14:11 The one with the delivery man who goes to the wrong block of flats - why do I recognise the lady who answers the door? Its also been heart-warming to see the shouldve gone to Specsavers slogan be used so widely by people on a day-to-day basis.. Respondents also had their say on what makes a good advert - with the key aspects including it being relatable, funny and using a memorable or catchy song. Comments Off on Specsavers shows (yet again) that a simple set-up and a selling message work wonders. Expired. I think that makes them more powerful. Get the latest headlines, releases and insider-gossip direct to your inbox with our Binge-worthy newsletter. Designer glasses for teens. The Specsavers adverts feature a variety of actors, including British comedian and actor Hugh Laurie, British actor and comedian Stephen Fry and British . A gentle word, a kind look, a good-natured smile can work wonders and accomplish miracles. Every day is a new beginning. This is one of Canadas first experiences with our Shouldve Gone to Specsavers strapline. We recorded a VO that we then took to the shoot so that we had our actors responding to it on set. But the woman who answers the door has some shattering news: he's climbed the wrong mountain! Weve been empathetic to the current mood of the nation, to people seeking a little positivity in difficult times as well as not wanting to sacrifice on quality if their finances become challenged. We thought Marvin and his family would be perfect . As always you can unsubscribe at any time. Artist: The Proclaimers. . It began as a male voice for a start, but evolved through the audition process. The TV ad Something To Smile About debuted on UK TV on 12 October in a 7.45pm break during Coronation Street on ITV [and 11 Oct in Ireland] with a 30-second film with a series of people's smiling eyes, to the soundtrack of 'When You're Smiling'. Something To Smile About brings a fresh new approach while tapping into the Shouldve brand power. Specsavers today launched its integrated campaign I Dont Go,the next iteration of theShouldve 2:0campaign, to highlight its home visits service and drive brand reappraisal. If you are interested in working with Specsavers or similar companies, join The Mandy Network and get alerted of upcoming job opportunities. Were entering the market with an ambitious goal to redefine accessible eyecare for Canadian consumers and become a market leader by 2024, with plans to open over 200 locations across the country by then. TOP 20 MOST FREQUENTLY USED SLOGANS IN EVERYDAY CONVERSATION: Obsessed with Netflix? It certainly stands out in this category, including in Canada where we discovered that a lot of opticians advertising is very earnest and functional. Stephanie Courtney: This actor plays the infamous Flo in Progressive Insurance commercials. 2009: Set on Blackpool's dizzying Infusion rollercoaster ride, it features a stalwart pair of pensioners, who inadvertently sit down on the ride to eat their sandwiches. . # . Observant viewers can then submit their guesses to enter Specsavers' weekly $1000 lottery. The woman in the Specsavers Ad 2022 is actress and comedian, Dawn French. 2009: With his faithful cat Jess by his side, Postman Pat is dedicated to carrying out his duties, delivering the mail to the villagers of Greendale - despite broken glasses. As DAVID has remarked before, the greatest compliment the public can pay to an advertising campaign is to make it part of their vernacular, and the Specsavers slogan crossed that threshold long ago. If you want to be in the know, check back often. For details of known Specsavers vacancies, please check our jobs board for more information, 2021, SpecSavers Multi Advert Campaign, Storyboard Artist, 2019, Ident for Zoe Ball on Saturday and Sunday Sponsored by Specsavers, Big Ron, 2019, Ident for ITV3 Specsavers Hearcare, Big Ron, 2019, Ident for ITV in the Afternoons Sponsored by Specsavers, Big Ron, 2018, Specsavers event, Stylist assistant, wardrobe assistant, 2018, Specsavers Christmas Advert Campaign 'Useless Elves', Snowball. Obviously, we were involved in the production and pre-production process and seeing the sets being developed, but with Covid and not being able to meet people in person, you never know how it's going to turn out. 13/06/14 - 20:31 #1. As the UK's leading commercial broadcaster, we get the country talking. Sarah Wanendeya Actor 2020, Made for Living, The Chef Location - London Aimee O'Reilly Model 2020, Glasses for life, Mum . They had Edward Hopper references in their mind when they put that together with the lighting and the shadow, and it just all really popped. Music Track: The Great Pretender. Canadians are also known for humility and kindness, and they love witty humour. In 1999, Graham Daldry took his own advice (although he hadnt put it into words yet) and went to Specsavers not as a customer, but as the brands in-house creative director. If you don't have a user name then you can, Under no circumstances should you use someone else's credentials if someone offers you theirs then their company account could get suspended, so we recommend you say something like: "It's not worth it, Trevor!" Oh for a good, 30-second, live action ad with real people in a realistic context - with a dose of gentle humour. We are also working with our local National Hockey League team, the Vancouver Canucks, on TV spots on Sportsnet Pacific, billboard animation and a Closer Look integration. The song in the ad is 'Love T.K.O.' March 3, 2022. Leonardo Roddam Actor 2020, Spring/Summer, Model. Then by adding details like his fur, facial expressions and shaping his nose, we created Marvin's character. The music in the 2021 Vision Express advert is a song called 'Soulful Strut' that was recorded in 1968 . She really owned that persona and did a really good job. To do that, we felt it was important to have unique, fresh creative for Canada. Save. We use cookies to ensure that we give you the best experience on our website. Our MD in Guernsey discovered an old press ad from the '80s with the headline 'with Specsavers, it's love at first sight'. Our aim is to always empower our customers through our marketing and I Dont Go absolutely does this. Joseph Prouse Voice Over: English 2021, Specsavers (Voiceover), Dave. Explore Siobhan Hayes Wiki Age, Height, Biography as Wikipedia, Husband, Family relation. Just like in any market, our purpose in Canada is to change lives through better sight, and were really excited for Canadians to see the potential of our unique business model, and demonstrate what affordable, high-quality eyecare can be. The block of flats to which he's supposed to have taken the delivery is across the way. Our new integrated brand campaign highlights the great value available at Vision Express. Other iconic slogans to make the top 10 included L'Oreal's Because Im worth it, Marmite's You either love it or hate it, and Good things come to those who wait, from Guinness. These are the twenty commercials added to our collection most recently. I guess the first thing you think of when thinking of that seductive voice is someone like Barry White or Marvin Gaye, and that's where it began as a script. Follow. The Chicago-based group consists of Drummer Isaac Redd Holt and bassist Eldee Young and pianist Ken Chaney in 1968. That larger-than-lifeness feels part of the brand and we wanted to translate that into this campaign as well through the lens of that sort of '70s aesthetic. She has been the face of Specsavers . Optical retail chain Specsavers has today (5 August) launched a new integrated campaign, 'I don't Go' to raise awareness around its home visit proposition and to challenge public perceptions around the variety of services that the brand can offer. Share. There are many different ways to advertise - whatever your goal, well make sure your message is brought to life in a memorable way. 2011: A relaxing session in the hotel sauna turns to embarrassment for one poor chap as he finds himself in Gordon Ramsays steamy kitchen. Mix-ups will occur throughout launch weekend across multiple programmes including Coronation Street, This Morning, Hollyoaks and First Dates. 2018: Stage Door (Jason Shutter) celebrity photographer mistakes his subjects for someone somewhat less famous. . Upload. They may be a vanishing breed among the tech savvy, data-sodden denizens of adland these days but Specsavers' in-house team The Agency has been doing it for years with no sign of running out of gas. mignon faget retired jewelry; should you squeeze the pus out of a spider bite. We believe the Thats Specsavers Love campaign will appeal to Canadian adults of all ages and stand out among the sea of sameness were seeing from other eyecare brands, and our research also supports that. The advertisement earned quick attention among viewers as it cast a beautiful girl playing cricket. It's priceless. Taken from the duo's second studio album 'Sunshine on Leith', the song was released in 1988 and . Download and use 1,000+ Specsavers Advert Actress stock photos for free. There's a real human touch to Specsavers' approach to eyecare, and you get a real genuine sense that they love what they do. I was blown away with the set design. (This may not work if their name is not Trevor, but please do not use their credentials, whatever their name. Creatives:Neil Brush, Simon Bougourd, Geoff Alderman, Michael McCallum, Andrea Raanaas,Bertie Rapkin, Jon Morgan. There are normally new ads every day, so we'll do our bit to keep you ahead of the game. 4.3M views, 12K likes, 213 loves, 1.2K comments, 4.2K shares, Facebook Watch Videos from Specsavers: Watch the new TV advert from Specsavers. specsavers advert 2021 actor. OsirisOSIRIS FABULOUS $199. 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License. The music playing in this Specsavers advert is a song called 'I'm Gonna Be (500 Miles)' that was recorded by Scottish folk-rock duo The Proclaimers. 1,112 posts. Positioned as a playful alternative to the firm's classic . A playful take on the iconicShouldve gone to Specsaverscampaign, the new advert centres on the taglineI dont go to Specsaversthey come to me, to bring greater inclusivity to the brand offering. Shish> If you think of the famous 'should have' ads, they take everyday situations, find the humour in them and take them to an absurd level. It's been part of the company's brand and ethos from the beginning. The most important thing for us when considering new markets is whether we can deliver our purpose of transforming lives through better sight. The TV ad Something To Smile About debuted on UK TV on 12 October in a 7.45pm break during Coronation Street on ITV [and 11 Oct in Ireland] with a 30-second film with a series of peoples smiling eyes, to the soundtrack of When Youre Smiling. The phrase has become a staple of British vocabulary over the last two decades, and has seen a host of memes appear after celebrities and brands find themselves in a sticky situation. by Jason Stone. 49.4K followers. SpecsaVARs - asked for 50,000 likes to change the brand name following Kevin Friends decision to award a penalty to Liverpool following a check of the pitch side monitor against Crystal Palace. I don't know if this is the right place to ask, but here goes. You've got a diner cafe scene, someone working in a garage, and someone in a bar, but with a feeling of cinematic presence. 5 Reasons to Update Your Business Operations, Get the Best Sleep Ever in 5 Simple Steps, How to Pack for Your Next Trip Somewhere Cold, Manage Your Money More Efficiently in 5 Steps, Ranking the 5 Most Spectacular NFL Stadiums in 2023. That's how we got this cast - they just had the presence and could really take direction when they were hearing the VO in their audition. Specsavers has launched a new campaign that celebrates the positivity and joy that a smile can bring, even in these challenging times. Sign up to Spectrum for free CET and clinical updates. Specsavers today launched its integrated campaign - 'I Don't Go', the next iteration of the 'Should've 2:0' campaign, to highlight its home visits service and drive brand reappraisal.. Specsavers and home visits. And smiling customers mean smiling colleagues nothing makes our store teams feel more positive than a happy customer.. Specsavers Global Chief Marketing Officer Katherine Whitton explains: Our in-house team has beautifully captured our brand promise of making a positive impact on how people feel with a simple yet effective idea. This means that we may include adverts from us and third parties based on our knowledge of you. We use cookies to ensure you have a personalised user experience, as well as to analyse our traffic and tailor content, ads and social media features. Staff Reporter. I was supported to develop into the best optometrist. We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. Cast Character Prabhneet Singh Man (Lead Role) [] We can help supercharge your brand's growth by delivering new customers at unparalleled scale. 2 for 1 glasses from 69. We see that opportunity here in Canada and its the criteria we use to assess other potential markets. Is Mike Dean on Twitter?, in response to his controversial decision to send off Thomas Soucek of West Ham for an alleged elbow offence against Fulham. 2021, SpecSavers Multi Advert Campaign, Storyboard Artist. Accept, you are agreeing to our Cookie Policy. Sponsorship or licensing partnerships can help your business become a recognisable part of your audience's favourite shows. Shish> We went through a whole massive casting process for the VO too. Frank Sinatra Tom West. Enjoy $10 off contact lenses when you spend $99 using this Specsavers code. And the phrase was used again after the South Korea flag was incorrectly displayed instead of the North Korean one during a womens football match at the 2012 Olympic Games. Toby Williams (comedian) Toby Williams is a British actor, writer and award-winning [1] stand-up comedian [2] [3] performing both as himself and Dr George Ryegold. Theme: Envo Blog. Cadbury Dairy Milk Ad Cast. Finally, we added his glasses from Vision Express and ended up with this marvellous mole that you see in our TV advert! Browse glasses View all designer brands. aquatarium vs aquarium. Being emotional and making people laugh was definitely going to work over there and make us be distinct and intrinsically of the brand. Joining Specsavers was the best decision. We saw an opportunity for Specsavers to provide Canadians with real choice in value-driven prescription eyewear alongside inclusive clinical care that is focused on eye health investigation and vision correction. We thought it was really important to keep cuts to a minimum, especially when you first see that person. Hugh Futcher was born on 29 October 1937 in Portsmouth, Hampshire, England, UK. Privacy Policy, Who are the actors in the specsavers advert. To be honest the most shocking part of this is that he actually won an acting award. The first two pairs the tint had rubbed off, the third pair the ense popped out when cleaning or putting my glasses on the table, and the other pair they gave me a prescription of +4.25 when l'm +4.50 (which l've had my whole life). A real, genuine smile that shines through the eyes shows weve exceeded a customers expectation. He's perfect for this because we wanted that cinematic look, but also the sense of humour. You'll find us in the UK, Ireland, Netherlands, Norway, Sweden, Denmark, Finland, Spain, Australia and New Zealand, employing over . April 29, 2021 11:05. by Zoe Wilkinson. And if you are in Canada, we would love to see you come by one of our new stores or visit us at, are now a common part of cultural language, Creativity Squared: Richard James on Why We Are All Born with Creative Potential, Specsavers' Lost and Found Campaign Tackles Hearing Loss Stigma, A Bifocal Lens on Production at Specsavers, Specsavers Offers Playful Take on Iconic Tagline in 'I Don't Go' Campaign. We saw that diner scene set up as the first shot and just thought 'wow'. They could give the right look at the right time and make you smile. That genre is quite ripe for humour, and it's been done well in the past, such as Vic Reeves parodying Barry White and Soul Train pastiches. If you continue to use this site we will assume that you are happy with it. It felt very true to the brand now and what we were going for with this launch. Jack [Finn] and James [Hearn], the creative team on this, did such a great job. While we were developing the campaign, there was quite a pleasant coincidence. Upon qualifying in 2013, I sat down with . This is the first time Channel 4 and ITV have worked together in this way with an advertiser. Catch up on ITV Commercials newest innovations. He's just got natural funny bones, it's not forced with him, and he's really great with casting and getting performances from people. A young man is horrified when he realises that the heavy delivery he's carrying needs to reach the top floor of a block of flats. It's the twentieth anniversary of one of the most iconic advertising campaigns of all time - Specsavers' 'Should've' - and the latest outing is a perfect celebration of an idea that still has plenty of life in it. or . Music:I'm Gonna Be (500 Miles) - The Proclaimers. Sight deficiencies may seem a bland topic to advertising but for the last 20 years British high street opticians Specsavers is a brand that has been built on making people laugh . If you do not wish to allow cookies please disable them in your browser settings. Specsavers' social media agency on scoring big with Euro 2020 campaign Interested in creative campaigns? 2016: Basil Fawlty has issues with his car - an homage to a much-loved Fawlty Towers scene, where John Cleese beats his car with a branch. Working at Specsavers is more than just a job. Save $30 on contact lenses over $119 for roadside assist members. how to cook part baked baguettes in air fryer. It was a really cool, retro ad but everything it said was about human customer service and just being very caring. As Specsavers first brand advert to feature Home Visits, the campaign plays out across TV, print, out of home, radio, cinema and digital display, throughout the UK and Northern Ireland. 2 for 1 glasses & sunglasses. After watching the new 2021 ad, fans are desired to know the Cadbury Dairy Milk ad cast. Here at ITV, your brand will thrive like nowhere else. At one point, a line we were working with was 'love at first sight. View offer. Or by navigating to the user icon in the top right. Wisely, Specsavers' in-house agency show no sign of squandering that legacy, and with excellent TV commercials like this to carry the campaign forward, they've no reason to. The TV commercial was directed by Ric Cantor of FRIEND, who also directed the recentOut Of Orderspot for Specsavers, featuring a short-sighted delivery driver. create an account. Both ads here are d Hegarty on Advertising: Turning Intelligence into Magic, Goodvertising: Creative Advertising that Cares, Greys Campopiano to take creative charge of McCann and McCann Worldgroup, New Commercial Arts debuts for Nandos in major brand makeover, Romaine calm: Asdas pun keeps customers happy, The7stars scoops Peoples Postcode Lottery 66m media, Saatchi hits the audio button for Pregnant Then Screwed, All In recruits Young Lions for agency inclusion survey, Next15s Elvis and rival MSQ join agency hiring round. In terms of the film, it was quite a big ask for the actors because we were casting people that aren't doing a lot - all we're really asking them to do is look at the camera and then react with their faces to what's being said to them. Join the conversation with our national and local advertising options designed to suit businesses of all sizes. The TV ad is supported with a wider roll-out in October with high impact billboards, newspaper and magazine ads, digital and radio advertising. Showing results: 1-18 of 28. In terms of the sort of sense of humour, Canadians and Brits are similar. Broadcaster VOD advertising is a great way to target your chosen audience with relevant content. Specsavers' newest TVC 'Cubbyhouse' aired for the first time yesterday, containing over 15 deliberate mistakes for viewers to pick out in an eye-test within an advert. Dolce & Gabbana - K & Q - 10 secs. Chaos ensues. There are lots of different optical players already in the Canadian market, despite this we dont believe that customers needs are properly being met. Vivienne WestwoodVIVIENNE WESTWOOD 05 $299. Actor from "My Family", had to Google a few weeks ago as it was bugging me too. Specsavers is celebrating 20 years of its 'should've gone to' adverts, This disgruntled cat appeared in a 2019 Specsavers advert, 'Should've gone to Specsavers' has become one of the most quoted TV advert slogans in everyday conversation, Richard Madeley challenges gov minister over 'inhumane' visa process for refugees, Furious Lorraine Kelly blasts 'shameful' government over UK's pitiful Ukraine visa figures. March 8, 2022 It shows people in a series of everyday scenarios with the camera slowly zooming . 652 following. The actress, 27, is a passionate advocate of . Access articles that will help shape your marketing plans. This provides further proof that George Parker: Didn't watch it. This is something were keen to address by introducing our model of comprehensive clinical care and high quality, affordable eyewear so we can change the lives of Canadians through better sight. The campaign is powerful and emotive and most importantly, the customers are in on the joke!. It was shot in Lithuania and, again, props to Matt and his team because they did a great job finding a production outfit to work with over there. Inner Happiness, Onken Featuring the excellent voice of Matt King aka Peep Shows Super Hans as the cat, the ad cleverly equates the taste of Onken to the slightest bit of appreciation from a feline friend. For as long as I can remember, soap operas have been one of my greatest passions. A lesson ITV could have learned with its own programme plugs in The Ipcress File the other evening. Get 30 days free access to Campaign and receive: Full access to campaignlive.co.uk; Quarterly printed magazine; Bulletins, podcasts and member-only content, such as School Reports 2022 We also took inspiration from the visual language of soul and R&B album covers with the styling, vibrant colours and hair, and then took that aesthetic into modern feeling, everyday situations with casting that felt relatable and of today as well. Contact lenses for 20% off with this Specsavers discount . . Laura CooneyMarketing Lead, Home Visits at Specsavers, said: Our home visits service provides vital eyecare for those people that cannot get to a Specsavers store and we are delighted to see it being celebrated in a campaign of this magnitude. In March 2020, Specsavers launched the Covid-19 Care Hub, a content library designed to respond to rapid shifts in search behaviours, trends, and customer concerns. Please bear with us. Thousands of new images every day Completely Free to Use High-quality videos and images from Pexels. Expired. professor melissa murray. And even some off-the-wall billboards, with the help of Manning Gottlieb OMD and Talon Outdoor. We've been a family-run business for over 35 years, working together with our store partners to provide the best value optometry, audiology and other healthcare service for our customers. If you are interested in working with Specsavers or similar companies, join The Mandy Network and get alerted of upcoming job opportunities. Were seeing high prices being offered which leads to long purchase cycles and poor clinical care. By using our website or clicking In the meantime you can keep up to date with our news and upcoming events on LinkedIn, and explore further with Specsavers Careers, Free online CET and professional development modules, Articles and case studies from Specsavers' professional journal, For access to free CET and regular updates. From in-house looks to top designer styles, there's something for everyone. Our in-house agency has done a fantastic job in using our distinctive tone of voice to tell this story and Im delighted were now communicating this service nationwide so that many more people can benefit from this essential service in their homes., Specsavers launches Canadian campaign directed by PRETTYBIRD. There will also be more online Smile activity that unpicks the science behind a smile. Over the past two decades, the inhouse creative shop The Agency has created some of the UK's most beloved ads, featuring short-sighted shepherds, Zumba instructors and vets. 4.3M views, 12K likes, 213 loves, 1.2K comments, 4.2K shares, Facebook Watch Videos from Specsavers: Watch the new TV advert from Specsavers. Thats Specsavers Love campaign will also come to life through in-store signage, digital banners, organic social media content and public relations. Check out the latest news from ITV Commercial. Bookmark Please . Watch our short videos and discover how TV could transform your business. Your email address will not be published. In a media first, Channel 4 and ITV will be having their own Shouldve Gone to Specsavers moments as their continuity announcers get their scripts mixed up, introducing some of the biggest shows on television, but for the wrong channel. Something we found funny was the absurdity of blending the world of love and romance with the world of science and medicine. martha elizabeth earp; functional sentences for adults with dysarthria Many of the people who appear in the ad are Specsavers customers and the campaign will expand on the real-life stories of how Specsavers colleagues have cared for their customers, putting a smile on their faces. Album: Sunshine on Leith. consent. It's the twentieth anniversary of one of the most iconic advertising campaigns of all time - Specsavers' 'Should've' - and the latest outing is a perfect celebration of an idea that still has plenty of life in it. Catherine> We had been interested in entering Canada and were looking at various opportunities and avenues. by Teddy Pendergrass. A playful take on the iconic 'Should've gone to Specsavers' campaign, the new advert centres on the tagline 'I don't go to Specsaversthey come to me . He is an actor, known for Repulsion (1965), 102 Dalmatians (2000) and Doctor Who (1963). 3 March. Levi'sLevi 08 $299. A young man is horrified when he realises that the heavy delivery he's carrying needs to . 20 years and 500 miles. Specsavers' ambition is to grow turnover to 100million in Home Visits by 2025 and to become the leading provider in the UK, enabling more people to access potentially life and sight-saving eye .
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